I have seen some amazing card designs at overseas trade shows this year, extraordinary designs, on point, different, fun, unique. And then there are celebrity card designs for which I suspect the publishers ay too high, like these:
Even though I am not the customer, I suspect these cards next to two of the best designs from an unknown designer targeting the same shopper would se the Taylor Swift cards remain unsold.
The cards are not bad. They are just not current to what cool designers are producing today. Sure, they have her name. But is that enough?