Newsagents should read the Mediaweek report about newspaper ade revenue. Print ad revenue declines 11.3% in 2016.
Australia’s news media sector has reported $2.28 billion in advertising revenue for calendar year 2016, according to the latest News Media Index with data collated by SMI. It remains the third largest media sector based on advertising revenue.
Digital revenue grew by 9.9%, print declined by 11.3% and newspaper-inserted magazines (NIMs) declined by 9.2%.
Print revenue continues to account for around 80% of total sector ad revenue.
Add this to the unit sales decline we are seeing in newsagencies and you can understand the challenge ahead for any business relying on the sale of print newspapers in their business model.