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Lottoland marketing differentiates their offer

It is pitches like this from Lottoland that given them a point of difference – you can bet with five Australian lottery games in a week for $1.

This packaging by Lottoland is a point of difference. Lottery retailers have nothing like it. This another reason why newsagents need to be aware of the Lottoland model and how it could change the habits of the regular small lottery punter.

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