Coles is offering a free mini cookbook for purchases over $50.00. The cookbooks look like the mini cookbooks from Bauer.
It’s a smart offer from Coles even if the real value is minimal. Making it a series plays well for people who collect.
My interest is Coles using a magazine as the gift with purchase. There was a time when mini cookbooks had more value than this.
Mini cookbooks have been used a freebies with magazines for a long long time. Bauer, ACP have been using this tool for decades. The only change here is that print cookbooks are not a big seller anymore.
Chris, for me the difference here is Coles is doing this with it’s own title.