This is a terrific result, $1000 of Pokémon plush in a few weeks in the newsagency. Good margin, new traffic thanks to out of store marketing, nice impulse purchases from existing shoppers and an efficient return on floor space thanks to the small formal floor unit.
This is a win for a product you’d not find in a traditional newsagency.
We have people from far afield come to our store for Pokemon (in our special requests folder I have all sorts of weird and wonderful Pokemon names that people have requested in Plush).