The Reject Shop two doors away from the newsagency has started pitching cards on the lease line including these 75 cent cards. While colleagues tell me they have seen cards at this price before, I don’t recall seeing them. I can’t recall, either, seeing a strong pitch for cards on the lease line at The Reject Shop. While their shopper is not ur shopper, I look at the price and think how low will they go?
As for the cards, they are what I expect for the price, cheap, flimsy and clip-art graphics. However, they would only have them if they sell.
i would rather my friends to send me text wishes than send me a cheap card. to me a cheap card is showing how much you value a person
I used to sell these $1 cards, until the reject shop dropped the price to 75c, I now carry a different companies range of $1 cards
I don’t carry any $1 card ranges, the people who are wanting cheap cards are not in my target market. I can not compete with these shops in a discount war so I prefer to use one of my strengths which is a higher level of customer service and therefore higher quality and priced cards. Card sales are up on last year which is up on the year before so it is going well. Plus the GP on a $9.99 card is slightly higher than on a $0.75 card.