I am grateful for the opportunity to be at the National retail Federation conference in New York this week where they launched RISE Up:
While this is an American program, it speaks to the value of retail in Australia.
The campaign is supported y a number of stories about individuals, like this one:
Telling stories is important in any business but especially in small business retail where our businesses have many stories of local connections and engagements we could share.
I look at the NRF RISE Up campaign as a challenge for us to engage better in our businesses, to tell more of our stories so the broader value of our businesses is understood.