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Sunday newsagency management tip: consider an alternative to using a shop fitter

The days of the bespoke shop fit in retail are a thing of the past with engaged retailers going for a local, more homely, look in-store. This is good news because this type of look can be created for a significantly lower cost than purpose-built fixtures.

Using secondhand materials or easily sourced consumer products, you can create a more appealing and warm feel for your business than the sparkling yet sterile look we see in most new shop-fit stores.

If you want your business to have its own identity and not look like an old-school newsagent, that starts with the fit.

The photo is from a card and gift shop that is transforming from the old purpose build fixtures to these readily available, warm-looking, fixtures. It is a terrific look, far more appealing.

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Management tip

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  1. Joel Gribble

    Absolutely! Shopping Centre sites are unlikely to have that option. I built a modern, cutting edge store for $65k including floor, walls, ceilings, electricals, fittings and fixtures. It works better and is more flexible than any $300k shopfit I’ve had built in the past. Its not small either – approx 140spm. I looked at Pinterest for inspiration. Customers love it with many openly commenting that it is the best newsagency they’ve ever seen. (As much a reflection on others in the area?). There is a huge opportunity for Newsagents (outside of shopping centre constraints) to create unique, individual stores at relatively low cost. You must become a retailer. I can guarantee your customers will spend more!! Take a look at our store on facebook & instagram – Nextra Gifts Honeysuckle. For convenience style stores checkout OTR new fitouts for inspiration.

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  2. Mark Fletcher

    Joel I’d disagree re shopping centres. As long as you take the landlord on the journey with you you can achieve extraordinary change.

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  3. Joel Gribble

    Mark, my comment regarding shopping centres was with regards to cost, not design. I’ve personally not had a shopping centre fitout less than $300k.

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  4. Mark Fletcher

    I have. It’s achievable with the right landlord relationship and getting them to buy into your vision.

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