New newsagency sales benchmark study announced

On January 1 I emailed newsagents with details on participation for the latest benchmark study. I am thrilled to already have data from fifty businesses. Here is what I emailed out:

Q4 2016 NEWSAGENCY SALES BENCHMARK STUDY.
I am preparing a fresh benchmark study for the newsagency channel to look at the latest sales trends overall and in key product categories for the last quarter of 2016. This quarterly newsagency sales performance study will help newsagents see the future based on the data trends. It will also reveal the difference between emerging newsagency model changes. Click here for my last report.

How to participate.

1. Please run a Monthly Sales Comparison Report for 01/10/2016 – 31/12/2016 compared to 01/10/2015 – 31/12/2015.
2. Tick the category box. IMPORTANT.
3. Tick to exclude home delivery and sub agent data.
4. DO NOT tick the supplier box.
5. Preview the report on the screen. Save as a PDF and email this to me at mark@towersystems.com.au.
6. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

My work with this channel goes back to 1981 when I wrote newsagency software to manage newspaper home deliveries. That software evolved into Point of Sale software. It has been rewritten from scratch six times as software technology has changed. 

I own and run two newsagencies. Over the years I have had three others.

I am a 50% shareholder in and Managing Director of newsXpress, the newsagency marketing group.

Tower Systems serves 1,750+ newsagents with best practice newsagency software. Overall, Tower Systems serves in excess of 3,500 small business retailers.