Check out the Lottoland TVC that has been airing this month:
OzLotteries has been busy this week promoting the $35M Powerball jackpot. This was on twitter yesterday:
Online is where it is at with lotteries in Australia. This is why I have said for ages now that supermarkets getting lotteries is not the biggest threat to newsagencies. Online is the threat.
It is vital you run your business to be less reliant on lottery commission than ever. While this may feel like an impossible task, it is possible. The sooner you start seriously pursuing this the better.
Ballan newsagency is helping online sales by being closed today (sat 31/12), had a sign on their window directing customers to the IGA for their papers. Wonder how long before Tatts ends up in the IGA as well. The sooner the better.