We made some moves in the newsagency yesterday to make the most of the last two days. This is the fifth major change in the Christmas season. Such changes are vital as the reflect the progression of the season to the climax of this act, which is today, Christmas Eve.
I call it act one because for city centre and major regional centre stores, act two starts Boxing Day.
Yesterday’s reset included a more convenience focus and a reduction in visual merchandising. Those shopping at this point of Christmas want less friction, easier shopping and fast service. Our changes deliver this.
I am excited for today and what it will bring.