We have a carefully selected range of single Christmas cards at the counter of the shop. Each card has been thoughtfully selected and placed to get a laugh and grab attention in pursuit of impulse purchase.
This is in addition to our larger single and boxed Christmas card range in two locations in the shop.
The dog and cat cards at the front are there to grab attention. In fact, each row of two cards has been very carefully selected to appeal to the customers we most often see at the counter of this specific business.
We have to obsess about moves like this, to make the most of the bonus Christmas traffic.
At the counter we also have boxed cards, money wallets, gift tags, wrapping paper and tape – all a last minute shopper could need.