Myer in Melbourne is pitching Nutella at the counter in their bedroom furnishings department. If ever there was a time for retailers to be bold in counter impulse item selections then this is it. Here is Myer pitching something sold on a different floor in their sprawling store. Never promote at the counter what people expect.
Proven in store yesterday. Lady came to the counter, saw a small display of Harry Potter Pops on counter, expressed an interest, was shown the extent of our Harry Potter range and spent over $100 on Harry Potter gear and said she will be back in to get more as she did not think we would have the range we did. Bingo