Talking with a newsagent yesterday they commented they never send Christmas cards, can’t see the point. This was in a discussion about business performance including discussion about falling card sales.
We need to help Australians understand the value of cards. One way we can do this is by personally engaging with the category ourselves, personally. Hence my question about sending Christmas cards.
We ought to show people the value of cards by sending them. Not only at Christmas time but at other times through the year, especially for non traditional occasions – to help Aussie understand how valued receiving a card can be.
Given card sales nationally and in our channel, this should be mission critical for us. It is up to us to pitch cards as an ideal way for expressing ourselves. Christmas is a terrific season for doing this.
Yes, we send cards to our customers.
We have had a Christmas Card list running behind our counter for the past few weeks. Those customers we see regularly. The beauty of a small town we know names and addresses even if they aren’t account customers. We plan on sending the cards out this week. Our staff have been busy adding names for all those customers they think we should be sending a card too as well. We are really excited about doing this – and we hope we give them a real buzz too! ps. one of our customers gives us a card every year with an instant scratch it. I won $10 this year!
Yes, it is a chance to say thank you for your business to the people who keep our staff employed.
I seen an e-mail today from Dynamic supplies wishing all of their customers a merry xmas and explaining they as a company are donating 25k to various charities instead if the cost of printing and mailing cards…..well done Dynamic…..that is true xmas spirit right there.