The news of redundancies at News Corp. are something for newsagents to consider as they come on the back of an 11% decline in ad revenue in the first quarter of the company’s new reporting year.
The 11% decline in ad revenue matters to newsagents as this is a key figure in determining the value of putting the print product into the marketplace.
Worldwide, ad revenue in print newspapers is down, plummeting according to The Wall Street Journal – they say the global decline is expected to be 8.7% this year.
All of the gloomy data points in these stories and the year on year trajectory of the data points about newspapers tell us that print newspapers will end. The trends are too well established, habits have been changed forever.
Any newsagency business owner relying on newspapers for traffic needs to be fully aware of what is happening on newspapers. They need to factor the reality of the trend into their business plans. They need to know (or should have known more than a year ago) what the business needs to replace the traffic of newspapers.
Take the news of the redundancies this week as a prod to engage on the issue of replacing the newspaper traffic. Ensure you have a plan, and start implementing it. Many have already and for many of them it is going well.
Stop it with the fake news from the guardian or you will go blind
papers sales are still strong here compare to magazines
Eric, its not the number of papers selling (although in my case this has halved over the last 12 year) as the ads and what revenue the make for the publishers. I have seriously considered stopping paper sales as I strongly beleive that in the case of my two businesse they are lossmaking and I’d rather put the time it takes to receive them and return them into a productive activity wether that be in the business or staling back a little privite time.
Eric if your looking for free unbiased breaking news on the web try
http://www.betootaadvocate.com.au
Nothing fake about this story.
Sorry that links wrong.
http://www.betootaadvocate.com