I have seen the Elf on the Shelf product discounted by as much a 30%, which is odd as this item sold well last year through until the week before Christmas. This year, in shops and online, I am seeing it discounted. This makes me wonder if the route to market change for this year has not worked as expected.
The retailers where I have seen Elf on the Shelf discounted have been more larger businesses where stock is given little time to perform before it is quit.
Last year this was a product that everyone wanted, it was cool, new and hard to get as it was only available in select stores, last year supply was low, demand was high.
This year it seems to be available everywhere, demand is OK, supply his high.
Move it and move on….