Last week I wrote about a newsagent being sent 31 copies of New Statesman, up from the usual 3 or 4. This week they have been sent 42 copies. Here is the evidence of escalating oversupply by Gotch. 3 or 4, then 13, then 31 and now 42.
What a waste of time and money.
last week I thought the 31 might be a transposition of 13 from the previous issue. I have no explanation for 42 other than the Gotch system being broken.
Their competitor is gone. They have one job – to get allocations right. And now this.
I feel for the publisher and their investment wasted in at least 40 of these copies.
Based on these figures, I’d have cancelled the title by the end of October….assuming the system worked and carried out the cancellation.
I had smaller but similar increases on titles on the last two deliveries. I’ve noticed the pattern that there always seems to be a mysterious unwanted and unwarranted jump in supply on at least a couple of titles each month as we get closer to returns close off.
I have had allocation increases on the low volume lines, and as is the norm for this time of year, a cut in my weeklies.
Nothing changes if nothing changes. Stop complaining and do something. It’s time we all returned 100% of any title that has abused our needs.
Then maybe things might change.
Had a day off yesterday, so decided to see what some of the other Adelaide newsagents were up to. Of the 4 visited :
– one no magazines & concentrating only on post office
– one 80% reduction in magazines
– one closed
Shocking. GG actions are irrelevant for many it seems. I for sure no longer get wound up by their over supplies, I just send them back, preferably in the same month.