I was talking to a newsagent last week who said they don’t have time to scan their sales so they use their out of date computer system as a cash register and process magazine returns through the Gotch website.
Data is vital in guiding the best business decisions you can make. By not tracking sales you open yourself to undetectable theft, poor decisions, a less attractive business when you decide to sell, slower customer throughput and being out of date with today’s marketplace.
Retailers need to own their data situation. It is 100% on them to respect data as much as you respect cash.