newsXpress kicks off a national TV campaign today, launching its EXCLUSIVE National Beanie Boo Week, to coincide with the launch of six exclusive to newsXpress Beanie Boos. Here is the call to action TVC:
This campaign is not costing newsXpress members anything. In addition to the TVC, newsXpress has provided members free stock to give away, A1 posters for in-store, flyers for local distribution, a colouring competition and more. Do a Google search for Beanie Boos and see our online strategy. The store-connected newsXpress site is the second highest ranked Australian site – ahead of Toys R Us and KidStuff.
The Beanie Boo TV commercial and National Beanie Boo Week campaign by newsXpress are part of an integrated campaign of transformation. Regulars here would know I think transformation is mission critical for newsagents.
Through careful targeting, newsXpress guides members to find new shoppers in four valuable and specific demographics with little overlap. This is all about finding new traffic, which is vital for any newsagency business.
Through new products and some exclusive products, in-store engagement, online marketing and other activities, newsXpress is helping members not only find new traffic but to lift overall business GP.
The newsXpress online strategy is driving in-store traffic as well as online sales. In a few hours yesterday, for example, one of our six public websites generated more than $1,000 in sales for several newsXpress stores and led to calls and emails to newsXpress members seeking out products.
My opinion is the old-school traditional newsagency has no future. Further, the old-school traditional retail business website has no future. The brand focus is paying off with local newsXpress businesses being found easily when people are searching on their phones and online for popular brands.
I am a Director of newsXpress.
Excellent, fantastic to see the boundaries being pushed. The brand approach is spot on. TVC brings focus to newsXpress brand. Not all members live up to the standards of others. Will watch with much interest as model evolves.
I wish other models would emerge, not everyone has the customer base to embrace license and collectibles. I don’t see the other marketing groups doing anything relevant. They continue with same old products, antiquated systems and mates in management.
Well done newsXpress
Correct me if I am wrong but the 6 exclusive beanie boos are not actually beanie boos, but are Ty Beanies. There is a difference and this should be remembered in any marketing. That is false advertising and may be an issue if a customer realises that the product they purchased is not actually a beanie boo.
Chris you are fractionally right. newsXpress has around 12 exclusive Beanie Boos so far. You may be thinking about six released recently. In the US they were called Babies. ty has advised they are now called Boos as they have Boo eyes and other elements. They are invoiced as Boos, described by the supplier as Boos and pitched as Boos in line with their request. They are released as part of the Beanie Boo release cycle.
Not according to the Ty website which has them listed as Ty Beanies, not under the umbrella of Ty Beanie Boos. I cant imagine they would get it wrong on their own website. There is a big difference in terms of sales between Beanie Boos and Beanies which is an important point. Its up to you how you market your products but a competitor may have grounds to take action against you for false advertising which is the reason I brought this up on your blog so that does not occur.
Chris I am well aware of the law. The ty website relates to what ty has been pitching in the US to that market. Again, the six you appear concerned about are a fraction of the market. The company has requested they be pitched as Boos here. There is absolutely no false advertising in the newsXpress commercial. There is a comprehensive process any business has to go through before a TVC can air. This process has been followed by newsXpress.
Now, let’s focus on the good news that 230 locally owned newsagency businesses are benefiting from a terrific national TVC.