I am shocked that in 2016 there are still newsagents who store their newspaper wrapping machine in the shop window – blocking a view inside the shop and not using the window to display products for sale.
This is crazy! Yet is is happening today.
No matter how small the town and how little passing traffic you get, a shop window ought to be treated with respect and offer a window on the retail business. It is the most valuable retail real estate after all.
Using a street frontage window as storage space is ridiculous, clearly not the kind of move you would expect from a retailer.
The answer to my question How does a wrapping machine in the shop window drive traffic? is: it doesn’t. To me, a wrapping machine in the window says this shop is not worth visiting, whatsoever. The shop must be old-school to of date and more focussed on one retail activity. Surely it cannot have any products of interest.
……and how do old posters/signs help. Leaving signs in the windows for 3 months or even 3 years is all too common. I have seen a couple that may even have managed 30 years.
The only way a wrapping machine could be seen in a front window is if they were doing a display of the evolution of their business! With the wrapping machine showing a bygone era.
Colin, I agree. No posters covering windows. They are windows after all.
Chris, I love it!
I just had reason to watch our footpath camera from last night. At 2am this morning a customer pulled up to use our ATM, never seen this person before. They checked out all of our window displays. Window displays work all day and all night and i don’t have to pay them 🙂