News Corp. newspapers are pushing its digital platform with ads in its newspapers promoting the free Samsung tablet with a twelve-month subscription. This is a compelling offer as the subscription cost is not far off the cost of the Samsung tablet they are giving away.
The offer values the news at 45.7 cents a day.
If I was News I’d be doing the same thing, maybe even more aggressively priced.
As a newsagent this offer reminds us there is no upside in print newspapers. While in some locations print is strong – such as tourist locations – the everyday regular customer will migrate as there is no point waiting to read a story you can have accessed close to the time the story was current.