Check out the magazine space allocation in a Whitcoulls store in Wellington that I visited yesterday. This display supports 350 titles. I saw a similar space allocation in two other Whitcoulls stores yesterday.
I mention this today as there is a live question for our channel – How many magazine titles do we need to stock in 2017. I mention 2017 as there is no point looking beyond 2017 in my opinion.
If Whitcoulls has decided 350 is reasonable, should we? I feel 350 is too low a number and that the better number is between 500 and 700 titles – if you want any recognition as being a magazine specialist.
While there are differences in magazine retail in New Zealand, Whitcoulls is not that different to a large Australian newsagency.