Check out the lottery counter of a lottery outlet I saw in Auckland yesterday. This is a shocker of a business:
Now, check out the counter I saw in a Whitcoulls in Wellington.
I have seen this more professional and corporate look in many retailers here, but not independent superettes.
The Whitcoulls fit is space efficient and should cost less than what Tatts is asking retailers to install.
What is surprising is the difference between retailers here. It is greater than I see in Australia when it comes to lottery product branding.
I am glad I don’t sell lottery products as the cost of the refit required is a heavy cost on an agency line where the supplier is pushing hard to get the consumer to make the purchase online.
there’s no professionalism in NZ, any cats and dogs wants to sell lotto gets it. thats what nz lotto is doing.
Mark have you been into any of the Woolworths Petrol Tatts outlets. Disgraceful in my opinion and a significant devaluation of the the Tatts brand.
Am I right in thinking Woolworths has a tie up with Caltex fuel outlets. Looks like your Caltex Petrol Convenience is run on a similar premise to 7-11 i.e. unviable unless workers are underpaid, exploited, and bulleyed. That might get interesting for Tatts.
There was an article in the Qld Sunday Mail last Sunday about the cost of the latest Tatts upgrade to Newsagents and mention of a group (I’m assuming it’s the new Lotto Agents group not the rebranded ANF ) are pushing to have the ACCC adjudicate on the costs and who is responsible.
Mark,
I’m not a retailer, but in SA anything more than an OTR style fit out for Lotteries, would seem a waste of resources.
John
I agree John. The On The Run approach in SA is terrific – lower cost and more flexible than what newsagents are being forced to install.