I was surprised to see this stand in a Woolworths close to a newsagency promoting the same Hasbro games offer with the Herald Sun. The newsagency had posters and no stand. The stand is the better deal in my view.
I wonder if News put money on the table for Woolworths to run with the stand. Newsagents received no payment for posters, floor stickers and other material they were asked to put up for the promotion.
Every time newsagents see what appears to be favouritism of a supermarket chain it encourages newsagents to retreat further from the traditional supplier.
I notice the stand has an assortment of games. No doubt there is zero compliance in the supermarkets concerning how games are sold. Being able to access any game you want from the stand makes supermarkets an easier shopping experience than Newsagents who try to follow how News Ltd want the promotion to run. And who is supported more in this by News, supermarkets who do as they like or Newsagents who do as News likes!
This is a classic example of why newsagents need to stand up and do what newsagents like in the best interests of their business, and the rest of them can go jump.
With evidence like this I am astounded any newsagent would even think about compliance with promotion mechanics
And Glenn this is a key reason I’ll post pictures of promotions I and others see elsewhere – so the channel is better informed.
Yes Glenn,
Newsagents must surely now be thinking hard about whether they should comply. I am.
If I was the Newsagent who got penalised from the coin promo a while back I’d be having a quiet word with some solicitors to see why I was being treated differently to the big players.
At the very least News Corp would have to disclose that they supply under different conditions !
Hi, My name is sui zeng, I have a milk bar need herald sun newspaper for sale , but I don’t know how can get the account and start can I get someone call me help me ,my phone 0470637209 thanks
Sui Zeng I suggest you approach your local newsagent to ask them the question.