We further trimmed magazine space without cutting titles and introduced John Deere toys where we previously had magazines. The result is a terrific uplift on John Deere purchases and no impact on magazines.
We are perpetually changing product locations, space allocation and product adjacencies. Standing still is not option in any retail business today.
This move, taking out a whole fixture of magazines, was risky as we had to find a way to maintain magazine range without hurting sales. Thankfully, it has worked.
Great idea. The benefit of not having shelving that is specific to magazines. I am interested in the location, next to puzzles and sport and arts/craft supplies on the other side. Is that targeted or just a see how it goes location?
The placement next to puzzles was a deliberate choice having regard for the people who purchase puzzle titles and the time they spend in that area.
Also, the John Deere display can be seen from half way into the shop – we placed it to draw people in.