I love the sign created by the manager of one of my stores seeking new staff. Like everything about the business, this does not read or feel like a traditional newsagency.
It is important we embrace every opportunity to pitch our businesses as our businesses and not what people think they might be. This applies as much to what we do in-store as it does to putting u0p signs of vacancies.
Doing this is even more true today in the continued running of the Lottoland TVC that denigrates newsagents and their businesses.