If you have Frankie in your newsagency check where you have it placed in relation to the Frankie 2017 diary and Frankie 2017 calendar. The best placement is for them all to be placed with each other. This photo shows our current in-store placement.
We will move the items around over the weeks to keep it fresh and try and maximise multi-item purchases. It has been our experience over the years this is key to success.
While sales have dipped this year, Frankie continues to be a strong brand for us. The brand appeals to a valuable demographic to which we can pitch other items.