I firmly believe that print and digital media products live or due based on the relevance and quality of their content and not based on sales gimmicks and multi masthead bundling (discounting).
I was interested, therefore, to read the terrific report from Mediaweek of their interview with chief executive of The Week, Kerin O’Connor. He made some fractionating observations about newspapers and magazines including:
“If you went to your tap and turned it on and no water came out you would go and get another water supplier pretty quickly. Magazine and newspaper publishers often don’t bother with that part of their business – they can be too obsessed about what their social media strategy should be or what they should be doing on mobile.
The interview is much more than this brief quote. I urge newsagents to read it as it offers an interesting insights from a UK magazine publishing perspective.
Content matters, yet for some titles in Australia right now it feels like content is not as important as it should be.