What does your shop look like when you are closed? Smart lighting and a good window display can help your closed hours be profitable. I saw the different smart lighting can make last week in Manchester in the UK. Here is a photo of a real-estate agency on Deansgate:
Here is another real estate agency right next door.
I took the two photos one after the other and from the same distance from each window – to facilitate comparison.
The first agency looks more appealing at night. It is the one of the two you are drawn to.
Take a look at how your shop looks at night time. Are you making the most of any night time traffic?