An out of date sign indicates an out of date business in my view. Take this sign I saw hanging over the front door of a newsagency on Friday:
Valentine’s Day 2016 was more than seven months ago. This sing is out of date. It’s presence above the door does not put the business in a good light.
Take a look around your shop, remove eve out of date sign. Make your team aware of the importance of current signs to reflect the focus of the business.