Typo hit Twitter just now promoting a 40% store wide discount at their Chadstone, Melbourne, store today.
This tweet teaches us several things:
- Be bold. 40% is a good discount. Too often retailers start small and don’t get the traction they need.
- Make it each. The Typo store wide approach is easily understood.
- Promote on social media. It is free and outside your four walls.
- Set boundaries. The Typo discount is off full priced merchandise. This precludes the Typo 3 for offers they have throughout their shops.