Checking several JB HiFi outlets over the weekend, it looks like the retailer may be getting out of greeting cards of Three cards for $10. The price is currently 3 cards for $5, or $1.75 for each card. In one store stock was so depleted it was off the stand and in a small location.
While I have no knowledge of the JB move other than what I have seen in several stores, it appears as if the company is either quitting this line of cards from Hallmark or quitting cards altogether.
I suspect they are quitting greeting cards altogether. The JB retail fleet is run to a tight set of KPIs. I suspect cards did not deliver the return they needed from the space and vestry investment allocated. If true, it would surprise me as I thought the offer looked good, took little floor space and offered a range appealing to the JB shopper.
In the meantime, newsagents located near JB may find a brief impact from the deep discount of quality greeting cards.
We play in the discount card space in a JB like way. This photo is from my shop. The pitch works with thousands of dollars of these cards sold from a small footprint stand on the lease line that attracts a younger shopper.
Multi-item price offers are proving to be successful in the newsagency in 2016 – across multiple categories.