A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: the easiest way to boost sales of anything edible

For an immediate boost in sales of any edible item you sell in your newsagency, offer a sample to taste. Chocolate shops do it. Fudge shops do it. Ice cream shops do it.

While I have seen newsagents offer tastings, it is usually for premium or new lines. My marketing tip today is to do this for everyday candy. Test it with a Mars Bar. Cut one up into small pieces and offer a tasting. Executed well, this should lead to impulse purchases.

Work your way through the chocolate bars and, hopefully, help your shoppers reconnect with your candy lines.

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