Now more than at any time in the history of the newsagency channel we need to be promoting Father’s Day cards outside the newsagency.
Indeed, we need to be doing this for every card season.
Whereas in the past we could rely on our base traffic to generate a good result for any major season, this is no longer the case.
Today, we have more retailers of cards than ever competing with us. Some of those are smart at attracting card buyers to their businesses. Too often, newsagents rely on old traffic and that is not enough.
We must promote major seasons outside our businesses and do so relentlessly and with thought leading up to and during the season.
If we do not do this, all the other retailers competing with could grab attention that might otherwise face our businesses.
My question today is what have you been doing outside your business to promote Father’s Day? It is not too late.
Facebook post with a photo album boosted by $20 (not much for advertising) which has so far gone on 8000 local peoples pages that I have chosen. Plus promotions at the local schools. I am looking forward to a cracking weekend. Figures so far are up on last year.