A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: pitch to what people love

IMG_1941People love their dogs. Pet shop owners will tell you of dog lovers who spend more of their dogs than they do on themselves. Some retailers miss the opportunity of pitching to dog lovers in their gift departments, they miss the opportunity of shopper engagement. Dog lovers engage when they see gifts representing breeds they love.

In buying products for your store, think about your customers, buy for them, buy what they love.

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marketing

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