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The WH Smith newsagent proposition in the UK

With WH Smith growing their presence in Australia in the last year through their acquisition of Supanews, Wild and Kennys Cardiology, I found it interesting to compare their current UK retail offering with what we see in Australia.

I visited several WH Smith High Street stores last week plus several transit locations. While store sizes and product range differs, there is a consistency in look and feel.

Common among the stores is the focus on what mass retailers call value – 2 for, 3 for 2 and similar.

While the WH Smith stores are neat, consistent in layout and not bad looking, they feel out of date to me but I’m not the shopper.

Here are photos from the Manchester Arnddale Centre store:

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Newsagency management

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