In 2008 I funded a TV commercial promoting newsagents. It ran nationally for two weeks on Foxtel and a mix of regional channels. I also sent DVDs to newsagents to play on screens in-store. The commercial was supported at the time with full page ads in a couple of newspapers and magazines – publishers supporting the channel.
I heard from a newsagent overnight who asked for a copy as the DVD they used in-store was damaged. I was surprised people still used it so I dived into my trove and dug it out. As a reminder, here it is:
#proud.