A blog on issues affecting Australia's newsagents, media and small business generally. More ...

A DIY way to get more impulse purchases of pens with crossword titles

Here is how the manager at one of my stores is leveraging pen and pencil purchases in the newsagency. I love it. They are using a bulldog clip to hold the pen / pencil container to the magazine fixture. Simple, easy.

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Here is a close-up I took to show the shelf connection.

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While this is not rocket science, a newsagent I mentioned this to Monday was surprised so I said I’d share the idea here.

I’d be happy to share other DIY ideas here if you want to send them in.

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magazines

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