The sign I saw at the counter of the coffee shop I was in was simple and to the point.
The message was a challenge and opportunity. If you are not given a receipt, your order is free.
While this is not new marketing, the language they use is more fun than similar signs I have seen.
Dear coffee lover. Look over here. Can you see me? Awesome.
The sign has fun with an important goal for this business – to give a receipt for every transaction. This goal is important where the receipt is used for more than is traditional for a receipt. If the receipt has another marketing message you’d want to get it into the hands of as many as possible – as is the case with this business I visited last week.
I love their approach and that they have turned a business objective into a cool marketing engagement.