I was involved in a discussion with several people on Twitter and directly last night as a result of my comment on a Tweet about Andrew Bolt’s book that had been sent to newsagents. It was an opportunity to let more know about the low margin for us from magazines and newspapers.
Sharing this information is vital as it provides context for some of what people see in newsagencies.
The discussion started because of my response online. I have not seen the ANF engage in such public representation of our channel. That’s another opportunity they miss.