Newsagents using the Tower newsagency software were provided coupons for auto-serving on customer receipts to help drive shopper engagement with the Pacific Magazines shopper promotion.
Tower worked with Pacific Magazines on the production of coupons and provided advice to 1,750+ newsagent customers on how to include the coupons on receipts.
Receipts provide a free to use marketing platform that can work well away from the business, when a customer is at home and unpacking their purchase.
This is another example of the Tower AdvantageTM.