Excitement at being part of a worldwide launch

This Friday a range of limited-edition collectible products will launch in association with San Diego Comic-Con. Connected retailers in Australia, including some newsagents, have purchased, sight unseen, close to $3,000.00 worth of limited-edition product. They have been promoting their participation and this has led to calls, emails and store drop-ins with people prepared to pay in full, in advance, to get something, anything from the ‘blind-box, that is available from Friday.

I expect most of the $6,000+ worth of stock, at retail value, will be gone in days. I also expect that by participating we will have attracted some new shoppers who might otherwise not have considered our business.

th whole thing doesn’t feel like traditional newsagency business activity – being part of a worldwide launch, connecting with a demographic not usual for a newsagency, people paying in advance for products they don’t even know about and being part of a community abuzz with excitement.

The whole experience has been enlightening. It gives me excitement for the next opportunity and the one after that. While it is hard work to learn the men processes and deal with such non-traditional activity, it is exciting as it shifts the business forward and that is vital in today’s world.

It is opportunities like this that make me excited for the future of the newsagency business.

And, yes, there isa connection between the shoppers this launch attracts and core product categories we have in the business. We make sure of that.