The pen refresh in the newsagency has resulted in an immediate boost in sales.
Located next to the counter, the position drives impulse purchases. the new layout is more shopable and the branding more professional than what we had.
The results speak to the value of a regular refresh, especially of pens as a good pen department will deliver at least a third of all stationery revenue, making it the most efficient retail space in most stationery departments.
The stationery layout in the photo shows our standard approach to stationery – efficient use of space, layered to use the space well and in a way shoppers expect today if they are shopping at Officeworks or elsewhere for stationery.
Looks great and is now on my currently huge to do list.