The biggest mistake I see newsagents making in their marketing is promotion of the business in a way that is traditional for a newsagency.
The best way to find new traffic is with a new message. The same old message will deliver the same old result.
Switching from the old message to a new message starts with new products = then pitched in a fresh way. In writing about this I am talking about displays in-store, social media posts, window displays and advertisements in media outlets.
Is your message new or ol, traditional or seeking people who do not currently shop with you?