Next time you are talking to a friend in another retail channel, ask if you can tag along with them to a trade show specific to their channel.
Some of the most inspiring ideas I have implemented have been revealed at trade shows for retail channels far removed from newsagency businesses.
With borders between retail channels more blurred than ever, we need to look for inspiration far away from places traditional to newsagents.
I was thinking about this while at Gift HQ in Brisbane yesterday. It’s a good, but small, show but not inspiring enough to really challenge the traditional newsagency business, to take you outside your comfort zone. Being outside your comfort zone, what is close to being usual for your business, is where you find gold.