Video is an effective tool for promoting the newsagency in-store, in the window, on Facebook and other social media platforms as it allows you to bring to life the business in a way that challenges traditional views about that the business and what it stands form.
Here is one of four new marketing videos produced by newsagency marketing group newsXpress in the last month to launch new products. This video is one of two launching the Teeny Tys range where newsXpress stores represent 25% of all outlets nationally.
This and other videos are provided in two forms: a YouTube link and an MP4 file. The MP4 file can be loaded to Facebook for autoplay while the YouTube link is good for websites and other places where you prefer integration.
The videos are professionally produced, exclusively by the newsXpress marketing team for the group. This gives the group control over the intellectual property and enables it to speak with its own voice rather than relying on supplier created content.
Here is another video produced to launch new Britto Disney product.
The videos are deliberately short to fit with social media user expectations. They are also non newsagency like – this is vital.