This weekend just gone newsagents were again asked to give away The House of Wellness magazine as a bonus with the newspaper. The thing is, this is not a bonus. It is an advertising catalogue that is part of a broader ad campaign for Chemist Warehouse. I have no issue with it being a catalogue – I wish News Corp. would all it what it is rather than pitching it as a gift.
our staff had Chucked the whole thing in the bin.
Not one customer was interested.They can identify advertising material when they see it.
Tried to give one away with every purchase but still threw most in the bin.
Unfortunately ours were delivered to the recycling plant and not our store. They must have mixed up delivery points!