Check out the newspaper display I saw in a newsagency I visited earlier this week. I like that the stand is unbranded and is not purpose built for newspapers. The stand is functional. It is also visually warm in a way that is on-trend in retail today.
Newspaper publisher stands are highly branded and they stand out. While I understand why publishers like them, they tend to not be ideal for retail businesses where, today, we are going for a warm feeling with less visual noise.
The trend in retail now is less purpose built fixtures.
I like the stand I saw this week. It fit the business perfectly.