Here is another smart move I saw in a newsagency this week showing placement of a greeting card with gifts in a display in a newsagency.
It is vital we pitch cards outside the card department in our newsagencies as this gets cards in front of people who have not entered the newsagency with cards as a destination.
Placements like this are simple to do and keep fresh. All it takes is a couple of minutes to change several. I’d love to see more newsagents do do this – place cards in with gift and other displays as appropriate.