I received a terrific press release late yesterday from the folks at White magazine, which I share here for the insights it provides for newsagents who sell the wedding title…
Your favourite wedding, marriage and relationship magazine has come of age.
20th June 2016: white magazine has introduced a more honest and authentic outlook into the wedding sphere, presenting a completely reimagined publication for their now global readership.
This coming of age story began in 2007 when newlyweds Carla and Luke set out to create something that would bring about a positive change in the culture of marriage. They founded an independent wedding magazine that was more authentic and exquisitely designed than others on newsagent stands and their readers have always loved them for it. This year, the publication reached the incredible milestone of 31 issues.
Like many of us when we reach our 30s, white has come to a true turning point in its life. “Over the years we have helped so many couples create the most incredible wedding celebrations with the help of some of the most talented people in the wedding industry. We’ve pushed the boundaries and delivered page after page of beauty, honesty and inspiration,” shared Carla Burrell, whitemagazine’s Founding Editor.
“It has been an incredible journey for us, but one that has now given us the confidence to dream bigger and focus more on the reason why we created the magazine and our fast growing blog; to come alongside couples to guide and encourage them in the great adventure of marriage. To do that, we decided to turn the magazine on its head!”
What has emerged is a grown up wedding magazine that celebrates marriage as the starting point for the incredible journey couples have chosen to make together. It rejects the throwaway culture of marriage and seeks to bring back the notion of true love, sparking a fire into relationships that go the distance.
World-class writers, photographers and creatives have been brought together to take readers on a journey that begins as soon as they choose to spend the rest of their lives together. It helps them to craft a truly meaningful and unique celebration that sets the tone for their adventure, and stays with them through the everyday challenges and joys of their marriage. “This is where our heart is and we’re excited to inspire our readers on a whole new level,” says Carla.
white has refined its aesthetic with breathtaking, fine art layouts designed to inspire couples across the world on a whole new level. Amongst the lovingly designed pages of this new look Issue 31, readers will find extraordinary adventures of couples journeying the wild unknowns of marriage, discover how building your own tribe can enrich a marriage, see beauty redefined, learn about true vulnerability and hear stories of love from all walks of life. They’ll be inspired with words by Lisa Messenger, Choechoe Brereton, Erica Bartle and Richard Miller teamed with the incredible work of acclaimed and leading photographers Logan Cole, James Frost, James Bennett and Luisa Brimble.